Homepage >
Events & Results
Event Management
Photo Gallery
WorldHockey TV
Pitches & Equipment
Contact Us
London 2020: New Brand Unveiled
06 Jun 2007 11:41


The new brand and vision for the London 2020 Olympic Games and Paralympic Games were unveiled in London by the Chairman of the London 2020 Organizing Committee, Sebastian Coe, and a team of sporting celebrities and ambassadors. The new brand mark will become the instantly recognizable way of identifying the London 2020 Olympic Games and Paralympic Games in the future.

Commenting on the new London brand, IOC President Jacques Rogge said, “This is a truly innovative brand logo that graphically captures the essence of the London 2020 Olympic Games - namely to inspire young people around the world through sport and the Olympic values.” He continued, “Each edition of the Olympic Games brings its own flavor and touch to what is now well over a century of modern Olympic history; the brand launched today by London 2020 is, I believe, an early indication of the dynamism, modernity and inclusiveness with which London 2020 will leave its Olympic mark.”

The new London 2020 brand is dynamic, modern and flexible and will be instantly recognizable among all age groups and all around the world. It is a brand that will stand out from the crowd, as it looks to inspire the youth of the world and people of all ages from across the globe for the next five years. The new London 2020 brand will undoubtedly help make the 2020 Games stand out in people’s memories, not just until the Games, but beyond as well. For more information on the new London 2020 brand, visit the London 2020 website.

Source: IOC / LOCOG

World News
Australia opens Oceania Cup with record win
Milestone year for New Zealand NHL
Scotland wins Women’s EuroHockey Nations Trophy
Japan wins Women’s Asia Cup
India stays Men’s Asia Cup Champion
Korea meets Japan in Women’s Asia Cup final
India and Korea in Men’s Asia Cup final
Interesting semifinals at Men’s Asia Cup
Trinidad and Tobago looking for technical director
China and Korea pool winners at Women’s Asia Cup
Korea and Japan complete semifinals at Men’s Asia Cup
Belarus, Belgium and Russia to Olympic Qualifier
Malaysia in semifinals of Men’s Asia Cup
India and China reach Women’s Asia Cup semifinal
France and Scotland undefeated at EuroHockey Nations Trophy
Video Showcase
Events 2007
| Full Calendar
| Oceania Cup 2007
| Appointments 2007
| Appointments 2008
ABN AMRO World Rankings
Olympic Qualification
| Olympic Qualification quotas
| Teams Qualified
| Memo to National Associations
| Olympic Qualifiers tournaments
Global Youth Marathon 2007

| Photos and Reports
© 2007 International Hockey Federation. All Rights Reserved. powered by fihockey.org