Media Research

The media plays a vital role within the sponsorship and sports sectors, providing the potential to reach a wide audience and give sponsors the opportunity to associate their brands with events, personalities, teams and so on.

Sports Marketing Surveys covers TV, press, Internet and radio; and offers the following services to clients:

  • Media Exposure Analysis
    The measurement of brand exposure through media.

  • Media Evaluation
    Value and impact factors attributed to brand exposure.

  • Media Coverage 
    The monitoring of media, mainly for rights holders, to determine the coverage by channel, audience, country and timing.

  • Compliance Monitoring
    Checking broadcasts for compliance with advertising restrictions, broadcast guidelines and unauthorised use of logos, trademarks, branding etc.

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