The media plays a vital role within the sponsorship and sports sectors, providing the potential to reach a wide audience and give sponsors the opportunity to associate their brands with events, personalities, teams and so on.
Sports Marketing Surveys covers TV, press, Internet and radio; and offers the following services to clients:
- Media Exposure Analysis
The measurement of brand exposure through media.
- Media Evaluation
Value and impact factors attributed to brand exposure.
- Media Coverage
The monitoring of media, mainly for rights holders, to determine the coverage by channel, audience, country and timing.
Checking broadcasts for compliance with advertising restrictions, broadcast guidelines and unauthorised use of logos, trademarks, branding etc.
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