Sports Goods

Since its formation, Sports Marketing Surveys has continuously worked for sports equipment and footwear companies. Golf is a very important area of our business on a global basis and has its own dedicated team.

Extensive research is also provide for:

  • Tennis
  • Snow sports
  • Football/soccer
  • Cycling
  • Outdoor apparel & footwear
  • Athletic footwear.

We provide a range of services to footwear, equipment and clothing manufacturers and retailers.  We provide a full service, including understanding and analysis of the sports goods market and the relationships within it  – market size, trade satisfaction and consumer attitudes:

  • Retailer Satisfaction and Brand Perceptions Reports – interviews with speciality retailers to gain feedback on attitudes to suppliers, market conditions and future trends.
  • Shipment reports –  a confidential compilation service of shipment data to provide market sizes and market share information.
  • Syndicated and ad hoc consumer/ participant surveys – direct feedback from the end consumer.
  • Product testing
  • Mystery shopping

Sports Participation Data:

  • Including over 100 sports in the USA based on our joint venture with the SGMA (Sporting Goods Manufacturers Association).
  • European Participation Survey – covering five countries in Europe – France, Germany, Italy, Spain and the UK.
  • SLAM – Sports & Leisure Activity Monitor for 7 sports in the UK – cricket, football, golf, horse racing, rugby (union & league), sailing and tennis.

Sports Marketing Surveys has a joint venture with the Sporting Goods Manufacturers Association (SGMA) in the USA on a range of surveys including sports participation data updated annually for more than 100 sports.



 Wise Words
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